In an era where data is often hailed as the new oil, organizations are tempted to collect as much information as possible. They believe every extra piece of data holds the key to innovation, profit or ...

In January 2026, researchers and the media reported a data breach affecting 72.7 million Under Armour customers’ records with ...

Today, organizations find themselves entangled in a complex dance—one that hinges on achieving the perfect balance of data minimization, privacy and precision in AI outcomes. This intricate ...

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...

The letters I get from companies informing me of a data breach exposing my information vary in their apologetic language, with some groveling more than others for the carelessness. But I’ve yet to see ...

Marketers are rapidly overhauling ad strategies as global privacy laws, browser changes, and AI-driven platforms disrupt traditional tracking. With third-party cookies vanishing and regulations like ...