With just the Swoosh as its logo, Nike has become a household name. Inscribing the word "Nike" into The Swoosh represents Nike, the Greek goddess of victory. The "Swoosh" sound occurs when something ...

Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it's no surprise that when a new design drops, fans can be a little opinionated (to ...

Nike had the Stripe before anyone was calling it the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we ...

Baseball is often referred to as America's pastime because of its longevity and rich history. That's why sometimes the smallest changes in the sport can send fans into a tizzy. The latest comes from ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

Matthew Impelli is a Newsweek staff writer based in New York. His focus is reporting social issues and crime. In January 2023, Matthew traveled to Moscow, Idaho where he reported on the quadruple ...