A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Nostalgia in real life can make you feel terrible, craving to relive your memories and take you back in time. But, in the ...

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

The hedge fund billionaire Bill Ackman has bet big on the iconic American brand. His firm, Pershing Square, acquired three ...

When you're talking about sneaker trends, adidas Sambaes always seem to be part of the conversation. These retro sneakers are ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

While we shop stylish sneakers for our kids, every parent's top priority is to provide comfort to their child. Sneakers for ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Hill faces challenges like restoring innovation, rebuilding wholesale partnerships, and improving financial performance after ...

The upcoming Air Force 3 marks the beginning of what Nigo has described as a “long and exciting journey” which will take ...