Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...