This time, the Justin Saunders-helmed design studio and the Boston-based sportswear brand have created two premium versions ...

Carrie Underwood has transformed from “American Idol” winner in 2005 to a glamorous country music star. In a full circle ...

When Paul George dubbed Cameron Brink as “Killa Cam” all those months ago, I’m not sure anybody thought the nickname would ...

The 20-year-old player debuted a new outfit from her sponsor, New Balance, inspired by female superheroes from the Marvel ...

Donovan Brazier set a new meeting record in the men's progressive 600m at the New Balance Indoor Grand Prix in Boston.

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...