The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

Netflix's (decision to raise rates brings its ad-supported standard plan to $7.99 a month. That matches the cheapest plan available from Comcast’s Peacock, but remains a dollar or two below what's offered by other major streaming services.

Netflix is by far the most popular streaming service, and its new pricing structure makes it among the most expensive. For comparison, Amazon Prime Video, the second most popular service, costs $14.99 per month or $139 per year (it's bundled with the Amazon Prime delivery service). Disney+ is $15.99 with no ads, and ad-free Hulu is $18.99 a month.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

The change comes amid a moment of major success for the company, which also announced it now has more than 302 million subscribers across the globe, with 19 million of those people signing up in the last quarter.