Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...

The introduction of a narrative essay sets the scene for the story that follows. Interesting introductions—for any kind of writing—engage and draw readers in because they want to know more. Since ...

“Narrative CVs are becoming more common across all the research funders. It allows you to put yourself in a context that a very rigid application form with boxes doesn’t really allow” – Professor ...

"The Narrative AI Advantage? A Field Experiment on Generative AI-Augmented Evaluations of Early-Stage Innovations." Harvard Business School Working Paper, No. 25-001, August 2024. (Revised August 2024 ...