Those were only a handful of phrases I heard from my Syracuse sport management students the night of Feb. 27 while meeting at the school’s Bird Library to watch the Knicks-Celtics game via Xtadium’s ...

CHICAGO (Reuters) - The National Basketball Association is teaming up with Turner Sports and a digital hardware and software provider to broadcast a night of events associated with the U.S. sports ...

Deadline this weekend had flagged the news was coming. The deal includes “a reimagined and enhanced” NBA Digital partnership between the NBA and TNT Sports. Live game rights outside the U.S. will ...

The NBA is the first professional sports league to offer a live sporting event to fans in high-definition 3D in theaters around the country. Marguerite Reardon started as a CNET News reporter in 2004, ...

With the 2022 NBA Playoffs now underway, Google and NBA have announced the Pixel Arena, an immersive virtual space based on live in-game action. Available inside the NBA mobile app, users will be able ...

The NBA's 3D tabletop mode for Apple Vision Pro is an early glimpse at how mixed reality could reshape sports, concerts, museums, and education. The update brings a 3D, diorama-style court to the NBA ...

CHICAGO (Reuters) - The National Basketball Association is teaming up with Turner Sports and a digital hardware and software provider to broadcast the U.S. sports league's all-star game in 3D in ...

Forward-looking: Sports gear company Wilson has reinvented the basketball. It recently created a high-tech prototype that needs no air to bounce. The so-called "Airless Prototype" is the first ...

During the 2022 Playoffs, there's an immersive 3D environment that will allow fans to follow games, play games and much more NBA.com Welcome to the NBA and Google Pixel Arena. Starting Saturday April ...