More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

One of the most widely discussed developments of the past decade has been the emergence of multinational companies as important competitors in an ever-growing number of industries. As the trade ...

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...

students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies. Management and ...

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...