Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

You hear the jingle and the Pavlov's Dog reflex kicks into high gear. We run to get our money, sprint outside and chase down the king of summer-- Mister Softee. Well, it turns out, Mister "Softee" is ...

A Brooklyn judge took a hard line on some fake Softees. Federal Judge Joan Azrack issued a default judgment against an ice cream truck vendor who dressed his rides to look like the real Mister Softee ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened ...

Mister Softee’s no softy. The city’s most recognized soft ice cream man wants the feds to seize a knockoff Mister Softee truck that served swirly cones on Queens streets last summer. Mister Softee’s ...

Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. (Mobile users: Scroll down for full story and ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...