As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

Increasing time-spent on apps will continue to drive mobile advertising spend in 2023, but at a slower rate, due to economic headwinds and slower growth in overall ad spend, according to a new ...

The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and ...

With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile ...

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...