Marketron, provider of business software solutions and services for the media industry, announced at the NAB-RAB Radio Show it has acquired mSnap, the largest broadcast-based mobile ad network in the ...

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing ad category on the Millennial ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Gameloft Advertising Solutions has partnered with video mediation platform AerServ as a monetisation partner. The deal will see AerServ ads integrated via an API into Gameloft’s games for rewarded ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Apple Tuesday confirmed widespread reports that it has acquired mobile ad network Quattro Wireless. The move mirrors Google's recent $750 million bid for AdMob, and would pit Apple directly against ...

It quotes figures from InMobi, the largest independent mobile ad network, qhich claims to have seen a 358 percent growth in ad impressions on its European network in the last quarter of 2011. InMobi ...

Gofresh, the technology company behind US and Europeís leading off-deck mobile community ìitsmy.comî, presents the world leading mobile social ad-network in New York at the Ad-Tech, November 5th ñ 6th ...

Science Inc.’s acquisition of mobile ad network PlayHaven is yet another sign of its recent push to develop engaging mobile content. The Santa Monica technology studio bought bookmarking app Delicious ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...