Building a real brand on social media is a bigger challenge than ever before. Understanding where you now stand is the first step toward taking the right direction. The most common way to measure ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

SAN FRANCISCO, CA / ACCESS Newswire / March 29, 2025 / Plixi, a leading provider of social media analytics tools, has launched a free Instagram Engagement Calculator designed to help influencers, ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Measuring engagement tells you how well you are succeeding at making ... However, do not go overboard with this metric as some categories such as social apps are tailor-made for a short-session ...

Social media seems to be getting more ... outcome you need as a result of your content. Measure that and look past the amount of engagement that you get. Engagement perhaps is an instrumental ...