CMS carries over large amounts of funding available each year for programs measuring Medicare care quality and could devote more resources to tracking those programs because it "lacks complete ...

Management experts have debated for decades the most useful way to assess employee performance. In today's businesses, employers tend to rely on a mix of subjective and objective measures as part of a ...

As marketing has become increasingly digital, it has also become more measurable, which allows organizations to better quantify the impact of this function — something that proved elusive in an analog ...

At most companies, business objectives, measurement methodologies and investment are not well aligned for social marketing. That’s a key finding of a new report from Awareness, a Burlington, ...

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists. While many social media strategists have spent months convincing ...

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

Those of us who study impact investing all can agree that measuring an investment’s social effect is important, that measurement can help organizations make better decisions and communicate their ...