The post-IPO period involves the execution of business strategies for long-run success. The pre-IPO transformation stage is a restructuring phase when a private company sets the groundwork to ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

There are four general stages of a product’s life cycle: introduction, growth, maturity, and decline. Business owners track each of these stages carefully in order to find opportunities to gain ...

An extension strategy is usually introduced between the maturity and saturation stages of the product ... are a number of ways that a business can extend the life cycle of a product: ...