Logo redesigns, while nicely profitable for designers and consultants, rarely do a heck of a lot for the company behind the logo. Consumers generally don’t care or even notice. But sometimes, subtle ...

These top brands all ditched their names from their logos.

Fifty years after introducing its logo of interlocking red and yellow circles, Mastercard has simplified its official logo by stripping the name 'mastercard' from it. The credit card firm now refers ...