And with that, customer lifecycle marketing (CLM) moves to the forefront. Regardless of economic conditions, generating new leads and closing new deals is critical. At the same time, however, growth ...

Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

A Lubbock-based marketing agency has launched its new public relations arm to better support businesses and their goals. Primitive stated that public relations services go beyond press releases ...