Super League Gaming expands its portfolio with a stake in Roblox hit ‘Hide or Die!’ and the acquisition of marketing tech ...

Aventi Group, a leading name in the realm of product marketing, is making notable advancements in enhancing its B2B marketing services specifically designed for technology firms. With more than ten ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

If you pause and think about it, the way we market in healthcare hasn’t truly caught up with the way we live today. We’re in a world where you can order groceries with a tap, stream your favorite show ...