A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Agency Eleven has officially launched as a new digital marketing agency, bringing a fresh approach to the world of online marketing. With a strong focus on search engine optimization (SEO), paid media ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan ...

For pharmaceutical marketers, the pharmacy relationship is as powerful as it is underutilised. Rather than focusing outreach ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

The Gulf region is evolving at remarkable speed. With ambitious national strategies across the GCC focused on building ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to ...