Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

How do we know that? According to a study from SnapApp and Heinz Marketing, 60% of Millennials are "sales avoiders" who wait until the middle or the end of their buying process to talk to sales. The ...

Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.