A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

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Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties ...

Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

Marketers and their teams doing business as usual, while dabbling with different tools and dashboards, will not be enough to ...

Strategic Relationship Marketing is a fundamental aspect of the Service-Dominant Logic (SDL); a new mindset or lens for observing the social and economic phenomena of exchange. SDL represents a shift ...