McCraw, Thomas K., and Rowena Olegario. "Henry Ford, Alfred Sloan, and the Three Phases of Marketing TN." Harvard Business School Teaching Note 797-037, August 1996. (Revised January 1998.) ...

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A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

This phase should also include looking at production capabilities and constraints, distribution strength and strategy, top key accounts, key selling points, along with a careful review of all sales ...

The current environment is a great chance to reconsider your content marketing funnel stage by stage and adjust it to the new reality. Here's what you can do: Audit your existing content and break it ...