Examples of some of the business metrics that ... When you can map things out and see beyond the deepest digital marketing KPI to how it impacts the business metrics, you can get to a defensible ...

Identifying important KPIs should start with some level of measurement planning; for that, you need to know your marketing and business goals and make sure your email marketing goals align with them.

Examples of both situations abound in the marketplace ... We now have six KPIs with which we can measure our two core marketing groups: The Acquisition Team, with key KPIs of the number of newly ...