KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.

I’ve included below the six essential marketing KPIs that I believe every medical practice should be tracking and holding their marketing teams accountable for.

By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business– whatever the business may be. As a marketer, you live in a ...

Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague ...

Before describing the commercial legal KPI examples, though, it's important to note that the value and credibility of any KPI often requires paring it with one or more other KPIs.

“Vanity” metrics are just that; popular bits of data played up by competitors or in the news, but at the end of the day, they don’t have a substantial impact on your bottom line.

To make the most out of an email marketing strategy, you need to align it with your business goals. Here are important KPIs to help keep track of your success.

Your Guide to Picking the Right KPIs for Content Whether you're in B2B or B2C, a marketing agency, or a publisher, this guide will show you which specific KPIs are most important to you.

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics.