With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new world of marketing, ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance ... It includes technical consistency, such as digital-first branding and modern design system ...

Scott Sutton is CEO of Later, a leading social media marketing platform ... it’s tempting to focus solely on bottom-funnel conversion tactics. However, this approach often undermines both ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales creation. With companies competing for online presence and income, grasping and ...

Awareness came from big-brand storytelling, digital ads, and influencer partnerships ... it moves the needle on sales. The new marketing funnel isn’t a funnel at all - it’s a network of ...

A sales funnel is a strategic ... systems, email marketing platforms, and analytics tools are invaluable for tracking customer interactions and refining sales tactics. These tools help in ...