As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

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When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

On this edition of the CMO Series, Passle Inc. CEO, James Barclay, is lucky to be joined by Karen Wilcox, Marketing Director at Taylor English, to share her insight on how marketing leaders can ...

Becoming the lead marketer at a start-up brings with it an immediacy of large responsibility – more so than the daily grind of many corporate brands. But this also comes at the cost of handling a ...

Pivoting to focus on fewer, high-quality ads and investing more heavily in digital is paying off for Unilever. The launch of its in-house agency U-Studio in 2016 helped the company save money on ...

Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB’s longitudinal study of employee engagement. We’ve been running this study for over a decade, ...