BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement ...

Opinions expressed by Entrepreneur contributors are their own. For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Having a good grasp of your marketing efforts' effect on revenue can seem difficult. Data related to marketing often isn't quantifiable in terms of dollars: Think brand awareness, brand perception, ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

Data analytics can be a game changer for marketing organizations. McKinsey’s DataMatics study showed that firms in the top quartile of analytics performance were 20 times better at attracting new ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. “Avast’s core mission is to keep its users safe ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

SensaMarket Reveals the Expansion of Real-Time Marketing Analytics and Features on Options Trading NY, UNITED STATES, December 30, 2025 /EINPresswire.com/ — SensaMarket has reported an increase of its ...