Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Opinions expressed by Entrepreneur contributors are their own. For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...