Unlike most tech markets, the decades-old global database market keeps growing faster, even as it tops $100 billion in size. The cause? The shift to cloud and attempts to take advantage of AI. Like ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

The cloud holds a large – and growing – percentage of enterprise data. While much of this growth comes from unstructured information, such as documents and media files, enterprises also still depend ...

The shift from public to private equity markets has changed the landscape of investment opportunity. Private companies are staying private for longer, while the number of public companies has shrunk.