INDIANAPOLIS — Most women can relate to this, drawers full of unused makeup samples. Instead of letting them gather dust, why not put them to good use? A Carmel woman is on a mission to do just that, ...

Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

We've all been there: you're at the makeup counter and want to test out a foundation shade or lip color before splurging on the full-sized item. While some stores, like Sephora, have great return ...

WSVN — We've all done it, shelled out a bunch of cash on a beauty product, then got home and discovered it was the wrong product for our skin or hair. Dana Berkowitz: "I have so many products in my ...

The days of roaming CVS' makeup aisles with your phone in hand to look up reviews and swatches are over. The drugstore chain just announced that it's making some substantial changes to its beauty ...