Smoothie King's early success with PAR Games builds on its broader digital transformation with PAR Technology. Since launching PAR Punchh in 2024, the brand has unified its point-of-sale, payments, ...

Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...