Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
We were really intentional in curating a line of limited-edition merchandise,” said Cara Tragseiler, senior brand director ...
TechBullion1d
Experiential Marketing: The Key to Building Brand Loyalty Through Immersive Experiences
In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...
Forbes20d
12 Ways To Add Gamification To Your Marketing Strategy
Turn Loyalty Programs Into Game-Like Experiences ... motions. If your current marketing strategy utilizes PLG, but lacks gamified elements, try gamifying your trial program or new account ...
Marketing1mon
How and Why to Implement Gamification in Your Marketing Strategy
Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Contests are one of the best ways to ...
Clutch Has Integrated With Shopify to Power CDP, AI Loyalty, and Retention Marketing for Omnichannel Retailers
New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.
MediaPost18d
Costco's Retail Media Strategy: Less About Ads, More About Loyalty
Unlike competitors that position advertising as a standalone revenue stream, Costco sees it as a tool to enhance member value and drive long-term loyalty. Revenues rose 9.1% in the second quarter ...