World's famous brand logos are derived from mythological characters and history—logo of fashion house Versace is inspired by ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tesco, M&S, Google, Meta, Unilever, Target. Font: Coolvetica. Design: Mabel Wynne. A logo ...

Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

You’re bound to see plenty of different car brands and logos whenever you drive around. Most of them you see daily and don’t think anything of. But there are always a few that cause you to turn your ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

It's been more than three months since Aunt Jemima, Uncle Ben, Cream of Wheat and several other food companies made national headlines by acknowledging the racist origins of some of their brand ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

The most forward-thinking companies won’t choose between corporate branding and personal branding—they’ll merge them. They’ll ...

Sandals Resorts International is rolling out refreshed logos for its famous Sandals Resorts and Beaches Resorts brands. The updated modernized logos and their creation is being dubbed a strategic ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...