Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

The Super Bowl 59 logo is a historic and visually striking design that stands out from previous years. Unlike past Super Bowl logos that followed a standardized template with minimal local influence, ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

It's safe to say that the '90s is having a moment, and if you were there you'll remember that the sitcom was TV royalty. Thanks to syndication (more on that later), TV branding was suddenly ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes ...

Forbes contributors publish independent expert analyses and insights. I report on the fight for transgender equality and other LGBTQ issues. Football fans, meet Maureen Raisch: She’s the woman who is ...