Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could jump 35%.

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Mixed local TV advertising news continues to cause uncertainty heading into the second half of 2026. The positive comes from current and near-term political advertising growth, around the mid-term ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual ...

Leaders from finance, streaming, advertising, technology, AI and programming will anchor the local TV industry’s premier event at the NAB Show New York on Oct. 21. Get on the list to register here.

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could jump 35% Spending on political advertising is expected to hit a record high ...