If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. In fact, between the top four major sports leagues in the US, the average fan will sit ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

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We all need to stop getting mad about the fact that our favorite streaming series are now full of ads and focus on how awful those ads are. Yes, it is infuriating that streaming platforms sold a ...

Peacock subscribers will see ads immediately upon opening the streaming app or website next year. It’s a bold new strategy for attracting advertisers—something that’s been increasingly important to ...

Update [10/16, 11:05 a.m. ET]: ESPN tells Awful Announcing it is aware of the problem, which is occurring on certain connected TV platforms, and is looking at ways to improve the user experience. On ...

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. The average NFL TV broadcast features only 11 minutes of actual game time, but a full hour ...