An icon in the shape of a lightning bolt. Impact Link If you have a business, a LinkedIn company page can be a useful tool to provide information about your business and give people a central location ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how best to leverage the networking site as a ...

Many established businesses today now recognize LinkedIn as a powerful tool to generate leads and develop new partnerships. No longer is it just a site to find new jobs and grow your professional ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...

Entrepreneurs and business owners must make a decision when using LinkedIn to promote their businesses: Do they advertise their businesses under their personal names, or do they advertise their ...

For businesses, LinkedIn used to be like those tedious corporate networking events popular in the ’80s: a bunch of strangers standing awkwardly by themselves, hoping to collect and distribute business ...

Small business owners who don’t have a LinkedIn page for their companies are missing out on an opportunity to do some storytelling and brand building. When potential clients or business partners look ...

You have everything you need to grow your business on LinkedIn. Your experience, methods and client results are content waiting to be shared. Smart founders know how to turn their work into LinkedIn ...

A LinkedIn company profile is similar to, although more complex, than those your employees create for their personal use. The biggest difference is that instead of a single page, a company profile ...

If you or your customers are using a social network for pure business purposes, chances are good that social network is LinkedIn, which boasts more than 150 million business users. Whether you operate ...

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