But first, a little history. For those not old enough to remember the Marlboro Country ads, let me describe what we saw on our TV screens day and night. A handsome, strong cowboy, dubbed the Marlboro ...
For the longest time, the Marlboro Man was synonymous with America’s image of itself — tough, self-sufficient, hardworking. In one of the 20th century’s most famous ad campaigns, which began in the ...