Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

It’s no secret that the internet has transformed how local contractors across the industry market their services, attract new customers, and generate revenue growth. Whether your contracting company ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts. Google has rolled out impression share data for Local ...

That is where AI-powered optimization can help. AI can analyze campaign performance more frequently than a human team could manually, identifying patterns in search terms, cost per lead, time of day, ...