Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial.

Kia's 60-second "Binky Dad" features a dedicated ... known as the "Electric Slide") plays out loud. Bush's Beans Super Bowl commercial, "Go Bigger," stars NFL legend and brand ambassador Peyton ...

"The Super Bowl's audience of more than 100 million people has served as the perfect platform for launching many of Kia's most memorable ad campaigns over the past three years, resulting in higher ...

Door Dash's Super Bowl ad for this year also features the EV9 for an exciting reason. Watch out for a promo code on game day. Kia's actual ad itself attempts to play on the heart strings with a ...

Most automakers will be sitting on the sidelines on Super Bowl Sunday, but Kia is mixing things up and running a sweepstakes instead of a commercial. The contest will give four lucky winners a ...

Last year, Kia generated plenty of hype with its Super Bowl commercial, which featured the beautiful Adriana Lima. This year, the Korean automaker is doing a complete 180 in order to promote its ...

Kia is driving anticipation for its Super Bowl ad with a social influencer-supported campaign that uses IBM Watson's platform to go beyond standard metrics of choosing participants in favor of ...

He noted three recent brand launches during Super Bowl commercials — automaker Kia launching the EV6 in 2022, and Reese’s unveiling its Big Caramel Cup and Popeye’s promoting its new wings ...

Laurence Fishburne's Morpheus character behaves more like a dad than his futuristic Zen master role from "The Matrix" in Kia's new Super Bowl ad teaser. It's a parody of the scene in which the ...

In terms of prime time viewing, it often doesn’t get any better than during the Super Bowl ... commercial breaks, often leading to some of the most inventive ads of all time. This year, Kia ...