KAWAII MONSTER LAND opens beneath Harajuku’s Takeshita Street, offering a 60-minute immersive experience of li ...

A new exhibition at London’s Somerset House attempts an answer by unpacking the rise and stay of cuteness in contemporary culture. Simply titled, Cute, the exhibition showcases hundreds of plushies, ...

Established in 1990, Sanrio’s now 30-year-old theme park Puroland has led the global kawaii culture scene side by side with its parent company for over decades. In 2019, when their theme park business ...

I clearly recall my first trip to Japan. I arrived at Narita Airport after a 15 hour flight, having slept very little because I was so excited to actually get there. It was still rolling through my ...

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread "kawaii culture" ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...