KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Maintaining growth and a competitive edge requires more than a viable business model or innovative products and services. It commands precise measurement and strategic performance management. If ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

As the effects of the Great Recession linger, travel managers are under the budgeting gun to ensure their program is bringing value to their organization. With the complexity of today’s typical travel ...