He was a lovable rogue, admired by men and adored by women. It was a time when he could get away with "I like my Johnnie Walker Red and my women blonde," and not be bashed by some women's group.

As the 60th edition of what has become an American holiday approaches, Broadway Joe looks back on the game 57 years ago that set it on that path. Rose Namath packed a small green suitcase with tan ...