, there’s a good chance you can do a 360 and touch 20 different bass fishing jigs, all designed for specific applications. The old-faithful designs have been around for decades, like flipping jigs and ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

I get asked often what my number one lure is for targeting largemouth bass. Each time, without hesitation, I state that it's a flipping jig. And to be honest, that answer hasn't changed for decades. A ...

As we dig out from another formidable snowstorm, with our lakes locked tight under ice, this felt like the perfect time to reflect on the baits and techniques that transformed my bass season. Our bass ...

Forward-facing sonar has opened our eyes to how many big bass suspend in open water. And while there’s no doubt that those fish are fun to target and catch, there are still plenty of giants that bury ...