SWITZERLAND -- Cheerleading and Thai kickboxing have made their way into the Olympic movement. The International Cheer Union and the International Federation of Muay Thai received provisional ...

While fans are used to seeing cheerleaders dancing and performing at various sporting events around the country, is what the cheerleaders are doing themselves considered a sport? It's a mixed debate ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Straining to turn a junior high talking point into a national discussion, USA Today devoted its editorial page to answering the most pressing of questions: "Should cheerleading be considered a sport?" ...

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She gained fame from Netflix as one of “America’s Sweethearts”. Now Reece Weaver is using her platform to answer a controversial question about her passion. Last summer, the Dallas Cowboys ...

Cheerleading demands athleticism, synchronization, and endurance. Curv's AI Sport Scientist uses smartphone video to analyze how athletes move extracting biomechanical data such as explosiveness, ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...

The Georgia High School Association set precedent in 2023 when it introduced video review to help officiate the football championship games at Mercedes-Benz Stadium. Now, the GHSA is poised to use ...