Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Toffel, Michael W., and Dan Levy. "Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics." Harvard Business School Teaching Note 619-044, June 2019.

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

What if AI isn’t dumbing us down but raising humanity’s IQ? Discover how smarter tools could reshape our future. Halo X glasses don’t have a camera and don’t indicate when they’re recording audio. We ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...