Customer centricity. An overused buzzword in the life sciences industry. Yet an important goal. In an era of eroding rep access, fragmented channels and growing complexity in treatment decisions, ...

Prioritising customer-centricity is critical to not only improve retention but also to keeping your business top-of-mind. Too many businesses make assumptions about their customers without taking ...

While these factors are important, sustained business growth ultimately hinges on customer centricity – putting your customers at the heart of everything you do. In today’s competitive market, ...