Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...