Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

Decades after Madison Avenue began utilizing interactive advertising in digital media on the assumption that it would perform better than conventional advertising, new scientific research from IPG ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

2024 is shaping up to be the year of ads for Amazon Prime Video. In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into ...

If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST channel of the future available exclusively on Samsung TV Plus on Samsung Smart ...

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...