Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Not all influencer deals are structured the same way. The right compensation model depends on the campaign goals, KPIs, and ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.

Excessive control and reliance on short-term metrics harm influencer-brand partnerships, reducing their effectiveness and damaging trust.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking up brand deals.

Ding said the research team also wanted to understand whether influencer marketing could be effective even if the influencers did not display high levels of passion in their social media posts.