Influencer marketing, which started with Josiah Wedgwood in the 18th century, has evolved significantly. In India, cricket ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

The digital marketing landscape has just witnessed history in the making. Tariq Mushtaq Khatri, a rising star in the w ...

Agencies conducting such checks skim through creators’ social media profiles on all platforms, employment history and ...

India's plan to set up a $1-billion fund to back social media influencers has evoked praise from creators and industry ...

As global brands seek better engagement rates and cost-efficiency, this record-setting campaign positions Indian digital ...

By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, ...

Since ChatGPT's 2022 release, AI-focused creators have surged on social media, sharing insights and content on tools, models, ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

and it will look to work with 20x more influencers. Suggesting also that the FMCG-giant will concentrate marketing efforts on its strongest markets including India and Latin America, Fernandez ...