The focus of influencer marketing is shifting towards Tier 2 and Tier 3 cities, where regional influencers are playing a key ...

Pratik Gaur, Founder & CEO, CELEBISTAAN moderated with Snehalata Jain, Travel Mom blogger & parenting blogger, Dr. Nimarta Bindraz Dentist Owner (Bindra Dental Hub) & Digital Content Creator & Mom ...

Social media platforms play a critical role in influencer marketing. Regulatory bodies should require platforms like Instagram, YouTube, and Twitter to auto-flag non-disclosed paid promotions and ...

India's influencer marketing business, projected to grow to INR 10,000 crores in value by 2027, has hit a sudden hurdle. The influencer community is reeling from a brand backlash following comments ...

Tariq Mushtaq Khatri has made digital marketing history by executing one of the most cost-efficient influencer campaigns ever ...

India's influencer marketing business, projected to grow to INR 10,000 crores in value by 2027, has hit a sudden hurdle. The influencer community is reeling from a brand backlash following comments ...

Given how crucial Influencer Marketing is to India’s digital economy, the road ahead is set to change for creators, with the industry getting its much-needed moderation.

Atul Hegde is a man on a mission, and Yaap is the agency with a plan. Right now, both revolve around making the most of the ...

Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a ...

The Indian Influencer Governance Council’s guidelines, however, aren’t legally binding on India’s more than ... and promote fairness in influencer marketing while preventing misleading ...

The agency will handle digital strategy & communication, content creation including design & photoshoots, influencer ...